Monthly Archives: March 2013

Taking into consideration the intimate act of writing a blog, I will continue to establish my own interpretation of what a ‘Media Event’ is in relation to this weeks readings.

Essentially, a ‘Media Event,’ could mean a lot of things depending on the context of the term. The initial idea that springs to mind when I think of a ‘Media Event,’ is possibly a piece of news or information that has been reported on by some kind of journalistic medium. On page 12 of ‘Culture and Technology,’ the writer refers to technological change as being “autonomous” or independent of “social pressures.” I suppose the connection I first make to what Media is, is something that is heavily influenced by technology. The semiotics of the word event on the other hand feels to me, like a period in time where something significant takes place. If we combine these two words, it becomes clearer why the idea journalism and news comes to mind, which itself is in a way fairly autonomous.

Between July 2012- January 2013, I was fortunate enough to be able to help out and intern at an events company in Sydney. This organisation is very well known for putting on music festivals across Australia. My role in the company was titled ‘touring intern,’ which was mainly involved with looking after the acts who were to eventually play at these festivals being put on. The reason I bring this up, is because not only did the company play such an important role in the events scene in Australia, but they also relied strongly on the importance of media as a platform to promote their festivals or events. This is another example of how we are able to view a ‘Media Event.’

In ‘Culture and Technology,’ the author explains McLuhan’s basic notion that, “all technologies are human capacities. Tools and implements are extensions of manual skills; the computer is an extension of the brain.” With this theory in mind, the importance of autonomous technologies and media are substantial. In terms of promoting events, the festival company would rely heavily on the power of media platforms to advertise their events.